The presence of a prosperous and contented community for nearly two decades in the well-designed and high-quality urban areas developed by Van Phu – Invest has affirmed the investor’s reputation in the real estate market. “Credibility” is a significant factor in the transparency value – one of the five core values that the corporation highly appreciates.

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Customers often prefer and select projects from reputable real estate investors (Illustration: Townhouse of The Terra – An Hung project).

From 2014, the positive recovery signal of the real estate market was followed by other changes in perspectives of real estate investors on product selection. There is no longer a “living from day to day” thinking because the buyers become more prudent. They uphold the investors’ credibility which is reflected in the businesses’ commitment to quality and progress during project implementation. This change in customers’ “taste” is clearly illustrated in the high liquidity of projects bearing the brand name of reputable investors.

A typical example is Van Phu – Invest, an investor who has received many positive feedbacks from customers. According to recorded data, each sale opening of The Terra – An Hung project of Van Phu – Invest has achieved a good absorption rate compared to the general market level.

“Two principal factors making The Terra – An Hung appealings are the building quality and the guaranteed construction progress. Even when being adversely impacted by the pandemic for nearly two years; and the construction on the project site being halted several times by the social distancing regulations, Van Phu – Invest still delivered the project on time in the fourth quarter of 2021. The completion of the project as committed has partly reflected the capacity, experience, and prestige of the investor”, shared Mr Le Quoc Vinh (Hanoi), a customer of The Terra – An Hung project.

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The Terra – An Hung project was completed and handed over on schedule.

Building trust with customers by each product

Originating as skilled, experienced engineers and architects, the leadership team of Van Phu – Invest highly appreciates product quality, considering it as the root of building trust with customers. Therefore, each project under the Van Phu – Invest brand name was delivered with the quality standards as committed. Moreover, it also gradually raises the standards for real estate projects in the market.

Before embarking on project implementation, Van Phu – Invest dedicates a lot of time and effort to researching in the pre-investment phase, meticulously studying and synthesising all details of the characteristics of the terrain, climate, and local culture, residents’ lifestyle, etc. Thereby, the investor develops the buildings of the best quality, suitable for real living needs, meeting the stringent criteria of residents such as green, smart and diverse utilities.

With the strength in design, Van Phu – Invest has turned drawings on paper into actual structures with outstanding features. For example, The Van Phu – Victoria project in Van Phu New Urban Area, Ha Dong District, has a design of three inclined elliptical towers that help avoid the direct impacts of the harsh climate in the North. 100% of the apartments in the project receive natural sunlight and ventilation while avoiding cold monsoon in winter and direct sun radiation in summer.

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All rooms in units built by Van Phu – Invest are always designed to receive maximum natural light.

While The Van Phu – Victoria project was carefully studied in terms of local terrain and climate, The Terra – An Hung project dedicates to creating living values. The Terra – An Hung is positioned to become a home for young and knowledgeable families, so the facilities there are multifaceted towards connecting the community and enriching life experiences. Residents here can use communal services that are open for free such as the playground, barbecue garden, community room, karaoke room, and library that help increase the closeness and bonding.

“Not only focusing on building and completing projects, Van Phu – Invest also affirms our prestige and the quality of products through after-sales services, utilities, professional and dedicated building management and operation units. Therefore, we are capable of maintaining and ensuring optimal services and living conditions for residents, exactly as we commit,” shared a representative of Van Phu – Invest.

Highly value transparency to maintain credibility with investors

For public enterprises, information transparency is an indispensable requirement to minimise information asymmetry and ensure that all shareholders are treated fairly. Therefore, transparency is always an essential criterion in ranking and evaluating the quality of businesses, especially for listed companies.

Van Phu – Invest’s ability to “walk the talk” is highly appreciated by shareholders and investors. The enterprise has identified the significance of complying with transparency in information disclosure. Thanks to respecting and promoting the role of investors and openness and interaction with securities companies, Van Phu – Invest has been voted as one of the three listed companies with the best IR activities by leading prestigious financial institutions in Vietnam.

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Van Phu – Invest was honoured as one of the listed companies with the highest-rated IR activities by financial institutions.

Information transparency also plays a vital role to attract cash flow to the stock and also helps the market price of the stock reflect the genuine value of the business. In the context of the current booming stock market, capital flows in the market are increasingly “smarter”; the proactive provision of information by listed businesses will create opportunities for investors to learn and research to invest more effectively.

“It can be seen that, through the cycles of the real estate market with many fluctuations, Van Phu – Invest has always strived to maintain the brand name of a reputable, professional, dedicated real estate developer. Those were demonstrated through our product quality and great relationships with partners and investors. Maintaining such a sustainable position is thanks to the right vision of Van Phu – Invest when determining credibility as a core value in its long-term development strategy”, a representative of Van Phu – Invest shared and affirmed.

“Có thể thấy, trải qua các chu kỳ của thị trường bất động sản với nhiều biến động, Văn Phú – Invest đã luôn nỗ lực để duy trì thương hiệu của một nhà phát triển bất động sản uy tín, chuyên nghiệp, tận tâm thông qua chất lượng sản phẩm và quan hệ với đối tác, nhà đầu tư. Giữ vững được vị thế bền vững đó là nhờ tầm nhìn đúng đắn của Văn Phú – Invest khi xác định chữ tín là giá trị cốt lõi trong chiến lược phát triển dài hạn của mình.”, đại diện Văn Phú – Invest chia sẻ và khẳng định.