Urban planning – the distinctive competitive advantage of Van Phu-Invest in the real estate market

In the movement of changing mindset and focusing on the work of planning formulation in Vietnam today, Van Phu – Invest is acknowledged as a pioneer enterprise that directly participated in every stage of a project, from urban master plan to detailed plan to project construction and building operation. And not all investors are capable of doing that.

Dedication starts right from the planning

The most liveable urban areas in the world are all characterized by innovative and sustainable master planning. Outstanding examples are Singapore with the impressive network of green infrastructure amidst high population density and Japanese cities that exist in harmony with the natural environment and reduce carbon emissions. Another popular planning ideology is the urban grid model of New York (USA) or Barcelona (Spain), that streets run at right angles to each other, and blocks of buildings are planned evenly, effectively solving the traffic problem.

Along with the rapid urbanization process in Vietnam, local authorities and real estate developers consider planning a fundamentally significant and inseparable factor in creating new and modern buildings following the development trend. Regional planning, provincial and city master planning, etc., once implemented systematically with breakthrough thinking and strategic vision, will play a critical role as the foundation for the localities to logically organise urban space and appropriately adopt new architectures in harmony with indigenous culture.

Specifically for project developers, directly participating in urban planning from the start will form a solid basis to create sustainable values for the living environment and increase the commercial value of real estate products. However, in Vietnam today, not all investors have sufficient capacity and experience to join the planning stage.

Pioneers in the movement of investing synchronously throughout the project lifecycle, including the direct participation in urban planning and project implementation, must be Van Phu – Invest, one of the leading dedicated real estate developers in Vietnam. The enterprise’s mission is to create sustainable projects by placing people and the natural environment at the heart of development.

The first imprint of Van Phu on the real estate map is known as the Van Phu New Urban Area – Ha Dong, one of Hanoi’s first new urban projects. The project was planned and designed based on an ideology inspired by the civilized urban areas of Japan and came into operation in 2012.

On approximately 94.8 hectares, the Van Phu New Urban Area, Ha Dong, has a low construction density following the Tier 1 urban’s infrastructure, with mainly adjacent houses interwoven with apartment buildings and green parks, built along broad internal roads with comprehensive social infrastructure.

Designed as a miniature city in the core of the Ha Dong district, Van Phu New Urban Area has provided accommodation for about 20 thousand people, contributing to relieving the density pressure of the inner-city population. At the same time, the project has brought a new spacious look and introduced a rhythm of modern urban life to the two ancient cultural villages of Van La and Van Phu in the west of the capital.

Being equipped with professional knowledge and long-term experience in contemporary urban design and planning, the capability of direct involvement in both conducting pre-investment, sketching the first lines of the project, and implementing construction is a unique strength of Van Phu – Invest. Applying this strength in projects ensures the viability of the design idea and the delivery of the plan, in reality, helping to increase the sustainable values of the building when it comes to completion.

Creating value for new destinations

Successful from the first project, Van Phu rapidly built up a reputation in the real estate market through numerous urban projects developed in many provinces and cities across the country. In every project, the company pays special attention to the pre-investment process via careful surveys and studies of the terrain, climate, natural environment, local culture, actual demands of customers, and the area’s development potential, thereby making the most suitable planning.

The investor representative informed that the highlight of each Van Phu – Invest project’s planning lies in systematic and synchronous undertaking on a large area; suitable to the local land bank and general socio-economic development. For each project, the investor focused on researching the indigenous ecosystem, culture, and customs of the locals to create design and construction solutions with regional cohesion, promoting the advantages and limiting the disadvantages of each project.

For example, the Vlasta – Sam Son smart coastal urban area and resort complex project locates south of Sam Son city (Thanh Hoa). This is a typical example of comprehensive and prudent coastal planning to turn an area of land into a multi-functional coastal urban site, not just limited to a mere resort. Notably, the project location is planned far away from the Ma River estuary, so it is less affected by alluvium, limiting subsidence and adverse impacts from nature, ensuring clear blue seawater.

Vlasta – Sam Son is also a project rich in cultural features when the hotel is shaped after the image of a couple of moving whales or ships – so typical of the sea. Notably, the preservation and conservation of a historical relic – Ca Ong Temple will serve as a bright spot of local culture and landscape to attract tourists, thereby promoting the development of local tourism.

Thorough research before planning also helps Van Phu – Invest explore the full advantage of the land and available resources. Applying creative achievements of modern design, the projects can alleviate the disadvantages of climate and topography while still asserting their own identity.

Specifically, in the Con Khuong New Urban Area, Can Tho, Van Phu – Invest meticulously researched local climate and hydrology to design the project’s foundation higher than the flood peaks to prevent the impact of high tides. In addition, the project retains the native aquatic flora and fauna ecosystem that is indigenous to the Southwest land. Thanks to a system of interwoven landscape lakes, the water level in the project fluctuate depending on the water level of the Khai Luong River, maximizing the benefits of the river landscape and creating open space to be in harmony with nature while helping to regulate the airflow and temperature.

Based on its strength in planning, over the years, Van Phu – Invest has successfully sponsored the planning formulation of many large-scale projects in potential localities. Typically, in 2018, Van Phu – Invest sponsored the development of a master plan for the southern area of Hoanh Bo district (Quang Ninh) until 2040, with a vision of 2050, forming the premise for Hoanh Bo to officially be merged into Ha Long in early 2020.

South Sam Son area, with the soon appearance of the Vlasta – Sam Son coastal urban project, is expected to welcome a new breath of life, turning this place into a bustling tourist urban centre like the North and East of Sam Son. Similarly, the planning of the Con Khuong urban area opens the prospect of turning a land located on an island along the Hau River into a new cultural and tourist centre of Can Tho.

Possessing a large land bank with beautiful terrain, which has been prudently planned for a long time, Van Phu has been creating an overall urban panorama, delivering a catalyst to promote sustainable socio-economic development in localities where Van Phu – Invest extends its cooperation and investment.