Van Phu – Invest and the “imprint” in planning and design

Not only earning a reputation through projects with cutting-edge design and peaceful living spaces but Van Phu – Invest is also well-known as a real estate developer with extensive planning capability, evidenced by many modern and methodical urban planning on a large scale, spanning numerous provinces from the North to the South.

The first success: from the strength in planning

Approximately 20 years ago, a predestined partnership connected skilled, experienced, and market-savvy architects to work “side by side” to develop the Van Phu – Invest brand. It is the same period Van Phu – Invest pursued the aspiration to create houses exceeding the usual standards and turn the meticulous drawings into the existing and valuable works for the community. The founders expected Van Phu – Invest to develop not only ordinary projects but to contribute to creating a civilised city and changing the appearance of each land.

The first fruit born out of that aspiration was the first project on the agricultural land, now in Phu La ward (Ha Dong). Inspired by the green urban areas of Japan, Van Phu – Invest turns the wasted rice fields into a new civilised and modern living space. A miniature city gradually appeared with residential blocks, high-rise towers, green parks and social works that intertwine, complement, and interact with each other.

Until today, Van Phu New urban area, Ha Dong, is still considered an ideal planning model worth learning. It not only awakened the land potential but also created a vital premise to help change the appearance of the city’s western area.

Thanks to the knowledge and professional experience, with insights and the ability to “sympathise” with the customers’ desires, the projects carrying Van Phu – Invest brand name gradually built up a distinctive feature compared to most real estate products in the real estate market. They are buildings that “fit in” with the whole landscape and exist in harmony with the surrounding infrastructure and culture. Each work helps develop the habitation, blowing the soul into each space for each house to become a genuine home while the urban areas face increasingly rapid urbanisation.

“Listen” to the rhythm of each land

Carrying along with the viewpoint that each land contains different “soul” values in his journey, Van Phu – Invest has always endeavoured to research and strived to understand the locality with its talent and whole heart. Van Phu – Invest aims to invest in or sponsor the master planning for the entire province to support the locality to obtain systematic and comprehensive construction planning and a long-term development roadmap. These are an essential foundation for the regional socio-economic development and the improvement of people’s living standards while preserving and promoting the indigenous cultural values.

Typically, in tourism real estate, instead of following the usual recipe of other investors to focus on hotels and resorts to exploit local tourism, Van Phu – Invest chooses to focus on creating coastal urban areas.

Experts commented that this is an investment model excellent in terms of humanity. Since Vietnam has a coastline of more than 3000 km, there is a great potential for tourism development. However, ordinary investors tend to build resorts located at the most stunning beaches, forming a closed complex and exploiting tourism independently. This way, coastal cities will face many difficulties, including a lack of beautiful scenery at public beaches to attract tourists, who are left with limited choices and often turn to resorts. As for the coastal urban model like what Van Phu – Invest is aiming for, local people can directly participate in the tourism service business and indirectly benefit from the infrastructure developed by the investor.

Typically in the Vlasta – Sam Son project (Thanh Hoa), Van Phu – Invest develops an open and modern coastal urban area while preserving the local cultural features. “Here, we decided to keep intact the indigenous imprint at the Ca Ong Temple relic to serve the people’s worshipping beliefs. The project’s architectural design is also inspired by the shape of whales and boats – the familiar images of people year-round attached to the sea. The design will appeal to local people and neighbouring areas to directly participate in the service delivery process. With the model of an open coastal urban area, the livelihood in coastal areas will have many changes. When people’s income increases, the local economy will also prosper”, a representative of Van Phu – Invest shared.

Furthermore, Con Khuong New Urban Area, Can Tho City, is another project worth mentioning. For this project, Van Phu – Invest has developed a master plan on more than 52 hectares, with various products consisting of housing, hotels, services, and public works. Due to the hydrological conditions characterised by the dense river system of the western region and frequently affected by natural disasters, this urban project base is designed to be at a land level higher than the flood peak to prevent high-tide influence. In addition, the project retains the aquatic landscape with native flora and fauna of the Western region and a system of interwoven lakes whose water level fluctuates following that of the Khai Luong River. These features contribute to effectively accentuating the view factor of the river landscape, helping with air ventilation and temperature cooling, while creating a space for residents to live in harmony with nature.

It shows that urban planning needs to blur the line between the old and the new, awaken hidden potentials, employ maximum internal resources, and fully preserve natural and cultural values to make an impression. That is the different path shaped by Van Phu – Invest on the journey to create future legacies.