Van Phu – Invest: Start with conscientiousness, succeed by credibility

The presence of dozens of works and projects on the S-shaped nation is an affirmation of the commitment of Van Phu – Invest. Starting with conscientiousness and building the brand name via credibility have been the promise of this investor since placing the first cornerstone in the real estate market.

Established the brand name right from the first project

According to a report of the popular website – batdongsan.com.vn issued in February 2022 on real estate customer sentiment report, up to 84% of customers prefer investors with a good reputation. This number is evidence of the high impact of developers’ reputations on housebuyers’ decisions when choosing real estate products.

Moreover, real estate is a long-term investment with substantial resources and an operating cycle of about five years, or even ten years or longer. As a result, real estate businesses have gone through rigorous screening by the fluctuations of the socio-economic situation in the past two years. However, this screening process also opens up opportunities for enterprises with stable financial resources, good reputations, and high product quality to continue to assert their position in the market. It would be inadequate if we do not mention Van Phu – Invest, a professional, dedicated real estate developer who has maintained credibility since the first products.

In 2006, Van Phu – Invest officially started the first project – Van Phu New Urban Area (Ha Dong), right when the real estate market was entering a recession. Despite facing many difficulties, Van Phu New Urban Area was successfully completed and, at that time, was the model urban area in Hanoi, contributing to the change in the landscape of the Western Capital.

“The first project conveyed all our wishes and aspirations about creating an urban area worth living, a happy and prosperous community. That desire and steadfast determination helped us complete the plan and obtain over-expected results, helping Van Phu – Invest quickly establish a foothold in the market right from the first step”, representative of Van Phu – Invest shared.

After a steady stepping stone, Van Phu – Invest has continued to assert the brand name with a series of high-quality projects in Hanoi such as The Terra – Hao Nam, The Terra – An Hung, Grandeur Palace – Giang Vo, etc. and expanding to many provinces across the country. Each project carries the distinct signature of Van Phu-Invest via product liquidity, customer trust, high credit rating from experts. All have helped Van Phu – Invest fully keep conscientiousness and credibility throughout the years. Thus, the investor has overcome many market fluctuations and stayed strong in the changes in the economic situation.

Twenty years of efforts to maintain a strong brand

“To create a distinctive value for the brand, keeping the conscientiousness and credibility is the direction Van Phu – Invest has chosen and maintained for the past twenty years. We spend a lot of resources researching the market, customer psychology, and each project’s location and terrain, thereby deciding on the type of product and making the best products to introduce to the customers.

It can be affirmed that each project of Van Phu – Invest is a unique and original work; we do not copy or replicate any specific model, even if they are projects in the same product segment. Because each project has its position and terrain with distinguishing customer sets.

For instance, The Terra – Hao Nam – one of the projects in the high-end product line The Terra, was specifically designed by Van Phu – Invest. The project possesses a wide exterior shophouse facade with high ceilings to take advantage of its location in the middle of bustling Hao Nam Street. Inside the project is the internal road leading to the residential tower, like an oasis separated from the noise outside. The facilities at The Terra – Hao Nam are selectively developed, only provided according to actual needs because the project locates in an area that easily accesses a variety of external utilities.

Meanwhile, The Terra – An Hung is a project with a flexible design of shophouse and high-rise to meet the business, rental and residential needs of customers. As it locates far from the city centre and targets a group of customers who are young and knowledgeable families, The Terra – An Hung is a complex of various utilities. It caters fully for the demand of residents to rest, entertain, play, and shop. All are within just a few steps”, shared Van Phu – Invest representative.

Besides, Van Phu – Invest also affirms its dedication through the after-care service that accompanies the customers after the project handover. The investor carefully selects reputable service providers to cooperate for the operation and management of each project. Van Phu – Invest also nurtures a unique culture for residents. Those are a love for art and knowledge sharing, a strong community connection, and a living environment rich in humanity.

“I like how Van Phu – Invest builds the resident culture in their project. If normal projects only develop diversifying utilities, this investor focuses more on customer experience. It would be hard to find a project in Hanoi where it has a public library, a free karaoke room, community living rooms, playgrounds, parks, and a scenic glass bridge on the 33rd floor. And that is also the reason why I chose The Terra – An Hung as it suits the personality of modern young families,” shared Mr Le Quoc Cuong (Ha Dong), a resident of The Terra – An Hung.

Besides gaining trust from customers, Van Phu – Invest is also highly appreciated by many industrial organisations and associations. This business has received prestigious awards many times; such as “Top 10 leading real estate developers in Vietnam” selected by the Vietnam Real Estate Association; “Top 20 famous brands, competitive brands” honoured by the Intellectual Property Association; “Top 3 enterprises with the best IR activities” recognised by the financial institutions, etc. All are the guarantees, confirming the righteous direction of Van Phu – Invest on its journey via nearly two decades of development.