A series of coastal urban areas and the distinctive strategy of Van Phu – Invest

Despite being impacted by the pandemic, seaside real estate has never lost its attractiveness. Thanks to the rich potential of this segment, it constantly witnesses the emergence of new trends. Accordingly, some industry players are now placing coastal urban areas as the main product in their investment strategy instead of resorts or hotels.

The new trend driving the beachfront real estate market

The heavy impacts of the Covid-19 pandemic have caused the real estate market to “freeze” in the short term. However, for investors with a long-term vision, the potential of beachfront properties still promises yielding profits. When considering the operation period of 5-10 years, seaside real estate worldwide still maintains its speed of value growth.

In Vietnam, the coastal real estate price also experienced a strong upsurge over the past ten years. The growth figure is indisputable evidence proving that this is a stable and safe asset through all market fluctuations.

The attraction of seaside real estate has accelerated after numerous “big names” pioneeringly explored the pristine beaches and built resort complexes. Influenced by a continuum effect, the local tourism industry also witnesses an entire transformation. Binh Dinh is a typical example; at the end of 2016, statistics showed that the total annual revenue of the tourism industry was less than VND1,500 billion; but in 2019, this figure already quadrupled and reached VND6,000 billion. It can be seen that the landing of real estate developers has promoted the development of local tourism. A similar “phenomenon” has been noticed in Phu Yen, Quang Binh – the localities that still have a lot of room to develop beachfront real estate.

The “stay ahead” strategy of the real estate “big names” shows not only in choosing a distinctive location for investment but also in the product development approach. Accordingly, investors create new products in acquainted markets with greater attraction and potential than traditional business models.

Leading this trend is Van Phu – Invest, a real estate developer with nearly 20 years of experience. This enterprise has recently announced the development of a coastal urban and resort complex located in Sam Son, Thanh Hoa province. As such, the coastal city development strategy is in the company’s long-term vision, which not only brings positive business results, but the project is also promisingly become the nucleus boosting the local economy, shared a representative of Van Phu – Invest.

The distinctive investment strategy of Van Phu – Invest in coastal urban development

In the long-term strategy to 2022, Van Phu – Invest planned to build seaside urban areas with modern planning; towards sustainable community values. Up to now, the investor has been following the roadmap, gradually completing the previously set milestones. Currently, Van Phu – Invest has started implementing projects thanks to a large land bank established in the previous period that is located in the coastal area such as Nam Sam Son – Thanh Hoa province, Thuan An – Thua Thien Hue province, Ba Ria – Vung Tau province.

Instead of following the well-trodden path of developing resorts and hotels, Van Phu – Invest aims to create new urban areas combined with resort services, in a way that will contribute to changing the local economic and social situation.

“As resorts often have closed coastlines, the locals cannot participate in commercial activities and services to serve tourists. We create an urban area that not only satisfies the housing needs of residents but also becomes a new entertainment and resort centre. That is where all local people can be benefited from tourism, access more jobs and improve their quality of life.”, said a representative of Van Phu – Invest.

Besides the business model, the distinctive strategy of Van Phu – Invest is also reflected in the pre-construction stage in the project. Accordingly, in each location, Van Phu – Invest carefully studies the characteristics of each region to develop a suitable design and construction plan. For coastal projects, Van Phu – Invest pays special attention to numerous issues, including foundation reinforcement and materials selection that suitable for the climate to avoid the corrosion effects of sea salt, and minimise the adverse impacts of external circumstances such as natural disasters, storms, floods, sea-level rise to ensure the safety and sustainability of each project. The designs of Van Phu – Invest always carry the imprints of local culture, creating a distinction for each project, and also preserving traditional cultural heritages.

These outstanding features are easily noticeable at Vlasta – Sam Son, the new project of Van Phu – Invest located in the southern part of the city, where the most beautiful shoreline in Thanh Hoa is. The location of this project is far from the Ma River estuary, so the seawater is cleaner and less affected by river alluvium. Moreover, here is different from the North of Sam Son as there is no sand subsidence phenomenon, making it a prime location for urban areas’ construction and tourism development.

“Vlasta – Sam Son project is developed to be a complex of smart beachfront urban areas and romantic seaside resort. At the project, we decided to retain the Ca Ong Temple to preserve the people’s customs and tradition of worshipping beliefs. The architecture of the mesmerising hotel inside the project is shaped after the image of a whale and a boat to appreciate the traditional culture of the people of the sea”, emphasized representative of Van Phu – Invest.

The long-term strategy of real estate developer Van Phu – Invest demonstrates the dedication, creativity and innovation of the investor on the journey to create distinctive life values. With nearly twenty years of experience, Van Phu – Invest gradually affirms its pioneering and leading role by creating signature works, contributing to the overall development of the real estate market.