“Towards the sea” – the strategy of real estate developer Van Phu – Invest
Seaside real estate has long been a prevalent trend in the world. Thanks to the growing demand for coastal second-home ownership, the price of this product line shows no sign of stopping; thus, this type of property has attracted even more attention from investors in recent years.
Coastal real estate: opportunities for investment in the “new normal” context
Gold Coast – the Australian “mecca” for tourists, is also renowned in the real estate market as prices increase steadily over time despite the fluctuations or trends of the market. Meanwhile, the median real estate prices in central areas such as Melbourne and Sydney in the past two years have been continuously affected by the global pandemic.
According to commentators, the stable and sustainable growth of the Gold Coast real estate market is driven by the economic advantages of the coastal urban model. Boasting thousands of miles of “golden” shoreline, Gold Coast has become the most dynamic seaside city in the “land of kangaroos”. Thanks to the development of urban areas, all residents have been given opportunities to participate in business activities and tourism services, thereby raising the living standard and changing the regional economic context. These are the reason why Gold Coast has witnessed a soaring growth rate and become appealing to investors. It also proves the effect of coastal urban areas’ development on the value of local real estate.

Not standing out of the general worldwide trend, the Vietnamese coastal real estate market is always highly valued by investors, thanks to its potential for the intrinsic price increase and its added value in the long term. According to a recent report by the Vietnam Association of Realtors, despite the impacts of the pandemic, tourism-resort real estate development projects still show positive signs. The number of properties being offered for sale in the market in the second quarter of the year was 7,206 products, among that are 2,280 products reaching successful transactions, equivalent to an absorption rate of 31.6%. According to this report, Thanh Hoa and Quang Ninh are the provinces with the highest absorption rates.
Notably, experts reached a consensus when mentioning the potential of beachfront real estate that this is a brilliant investment channel despite the unpredictable movements of the market. For investors, this is a sustainable and secured profit channel thanks to the exponential price increase of this product line. When other investment channels are experiencing complexities: the stock market has set a new peak surpassing 1,450 points, the gold prices have ever been as volatile, the bank interest rate dropped, then real estate is deemed a stable and long-term investment alternative.
Not only is an investment channel ensuring long-term profits for owners, but the real estate also appealing to customers, borne out by the traditional viewpoint of owning a piece of land as a first essential asset. Today, the coastal urban model with the advantage of meeting the actual dwelling demand becomes even more preferred in the context that waves of the Covid-19 pandemic have heavily impacted the real estate market in the past two years. Instead of settling in the bustling city, more and more homeowners are looking for a second home to satisfy their needs for a serene oasis to live – work – relax. Besides, a “second home” would bring dual benefits to the owner. They can stay there during vacation and make it for lease at other times of the year to generate profits, and it can later be a heritable estate to their next generations. A beachfront second home becomes an ideal product that meets both the needs of residence and investment, thus being stable throughout market fluctuations.
Walking the path untrodden on the journey “towards the sea“
As part of the development strategy of Van Phu – Invest, after the success of real estate products in the inner city, Van Phu – Invest concentrates on developing seaside urban projects in the coastal areas across the country. Instead of following general formula of developing resorts to exploit the potential of seasonal tourism like other investors, Van Phu – Invest, with nearly 20 years of experience on the market, is determined to create well-planned and modern coastline urban areas; towards preserving sustainable values of the community.
“The open coastal urban areas are the driving force of the service economy that allows local dwellers and people from the neighbouring areas to participate directly in the supply chain. Via this model, the living standards of residents near the shoreline will be improved. When people’s income increases, as a rule, the local economy will also prosper”, said Mr To Nhu Toan – Chairman of Van Phu – Invest.
Furthermore, the emergence of urban areas will lead to the migration of people from other regions to seek opportunities to settle down and start their living, increasing the population density, thereby advancing the common ground of the regional economy.

Carrying the enthusiasm of home builders, Van Phu – Invest conducts meticulous research on the local climate characteristics, continues to preserve and conserve the indigenous culture when developing a coastal urban model. In addition to bringing a modern breeze that changes the face of urban areas, the beachfront city invested by Van Phu – Invest still preserves the distinctive cultural values of the locality, creating familiarity and attachment to the people in the area.
“When developing our project in Nam Sam Son, Van Phu – Invest planned to keep the indigenous imprints via the relic Ca Ong temple to maintain the worshipping beliefs of the fishermen. Besides, the architectural concept of the project is also inspired by the image of Whales and boats, the familiar images to people year-round attached to the sea”, emphasized representative of Van Phu – Invest.
Constructing coastal urban areas is considered the strategy of Van Phu – Invest in the coming time. With the advantage of owning a land bank in seaside areas rich in potential, especially in Sam Son (Thanh Hoa) and Loc Binh (Thua Thien Hue), plus the experience of a long-standing real estate developer in constructing quality buildings with synchronous planning, VPI will leave a trail via being the pioneer in the development of a chain of coastal urban areas.